B2B SaaS Product Leader
Hi, I'm Karen. I create environments where product teams can do the best work. With over 20 years of experience, I bring a blend of engineering roots, delivery depth, strategic product leadership, and empathic people development.
My career evolved from front-end engineering and project management into product leadership, and now spans Product, Data, and Design. I help businesses turn customer and market signals into better decisions.
I have built and grown teams more than once in my career, and I care deeply about helping people grow. I am deeply data literate, comfortable with technical trade-offs, and ... oh yes...an AI advocate.
I own the whole road.
The strongest themes across my work are evidence-led discovery, strong commercial judgment, team growth, data fluency, and the operating discipline needed to help ambitious teams execute with confidence.
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Evidence-Led Product Discovery
- 02
Product Operating Model Design
- 03
Commercial Product Judgment
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Team Growth & Development
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Data Fluency & Decision Quality
- 06
Technical Fluency & Cross-Functional Leadership
Recent work
A small selection of case studies showing how I approach complex product, strategy, and delivery problems.
Continuous Discovery at Scale
Automated customer discovery recruitment and scheduling to improve interview cadence, PM efficiency, and insight flow.
Designed and operationalised an automated discovery system that turned customer feedback into a reliable weekly interview cadence for Product Managers.
Read more →
Introducing Money Stories to Improve Commercial Product Decisions
Brought a repeatable commercial-impact estimation model into shaping and delivery to improve product decision quality.
Introduced and operationalized Money Stories at Signable to connect product bets to commercial outcomes and improve decision quality across Product and leadership.
Read more →Reading
A snapshot of the books currently shaping how I think about product, leadership, and systems.
Click: The practical and effective guide to developing successful new ideas quickly
Jake Knapp
Currently reading
Money Stories: Communicating the Value of Product Work
Rich Mironov
Read 16 Feb 2026
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers—Straight Talk on the Challenges of Entrepreneurship
Ben Horowitz
Read 19 Nov 2025
Setting the Table: The Transforming Power of Hospitality in Business
Danny Meyer
Read 26 Dec 2024
No Rules Rules: Netflix and the Culture of Reinvention
Reed Hastings
Read 9 Dec 2024
Thought Leadership
Essays and talks where I work through hard product problems in public, with an emphasis on evidence and operating rhythm.
Bootcamp
What are you waiting for? Ignite your passion for coding today.
AI tools level the playing field and help you be more creative than ever.
Product Coalition
Work Is Only One Part of Life: How I Rebuilt My Identity
My face flushed, my eyes welled, and I knew I needed a break from work. Here’s how I found myself again.
Product Coalition
Hey Product Managers: Is AI Anxiety Holding Us Back?
It’s been eighteen months since ChatGPT was introduced, and the world is still turning. However, is our anxiety about AI…