B2B SaaS Product Leader

Hi, I'm Karen. I create environments where product teams can do their best work. With over 20 years of experience, I bring a blend of engineering roots, delivery depth, strategic product leadership, and empathic people development.

My career evolved from front-end engineering and Project Management into Product Leadership, and now spans Product, Data, and Design leadership. I help businesses turn customer and market signals into better decisions.

Work with me View career history

I own the whole road.

The strongest themes across my work are evidence-led discovery, strong commercial judgment, team growth, data fluency, and operating discipline.

01
Evidence-Led Product Discovery
Customer SignalInterviewsLearning LoopsInsight Systems
02
Product Operating Model Design
ShapingWays of WorkingTemplatesDecision Flow
03
Commercial Product Judgment
PrioritisationCommercial ImpactBet SizingStrategy
04
Team Growth & Development
HiringCoachingCapability BuildingEmpathic Leadership
05
Data Fluency & Decision Quality
KPIsExperimentationAnalyticsEvidence
06
Technical Fluency & Cross-Functional Leadership
Engineering RootsTechnical Trade-offsProduct-Data-DesignAI Pragmatism

Recent work

A small selection of case studies showing how I approach complex product, strategy, and delivery problems.

Continuous Discovery at Scale

Automated customer discovery recruitment and scheduling to improve interview cadence, PM efficiency, and insight flow.

Designed and operationalised an automated discovery system that turned customer feedback into a reliable weekly interview cadence for Product Managers.

Introducing Money Stories to Improve Commercial Product Decisions

Brought a repeatable commercial-impact estimation model into shaping and delivery to improve product decision quality.

Introduced and operationalized Money Stories at Signable to connect product bets to commercial outcomes and improve decision quality across Product and leadership.

View all recent work →