Work with me

B2B SaaS Product Leader

Hi, I'm Karen. I create environments where product teams can do the best work of their careers. With over 20 years of experience, I bring a blend of engineering roots, delivery depth, strategic product leadership, and empathic people development.

My career evolved from front-end engineering and project management into product leadership, and now spans Product, Data, and Design. I help businesses turn customer and market signals into better decisions.

I have built and grown teams more than once in my career, and I care deeply about helping people grow. I am deeply data literate, comfortable with technical trade-offs, and very excited about AI.

Karen Velasquez portrait

Core strengths

I own the whole road.

The strongest themes across my work are evidence-led discovery, strong commercial judgment, team growth, data fluency, and the operating discipline needed to help ambitious teams execute with confidence.

  1. 01

    Evidence-Led Product Discovery

    Customer SignalInterviewsLearning LoopsInsight Systems
  2. 02

    Product Operating Model Design

    ShapingWays of WorkingTemplatesDecision Flow
  3. 03

    Commercial Product Judgment

    PrioritisationCommercial ImpactBet SizingStrategy
  4. 04

    Team Growth & Development

    HiringCoachingCapability BuildingEmpathic Leadership
  5. 05

    Data Fluency & Decision Quality

    KPIsExperimentationAnalyticsEvidence
  6. 06

    Technical Fluency & Cross-Functional Leadership

    Engineering RootsTechnical Trade-offsProduct-Data-DesignAI Pragmatism

Recent work

Continuous Discovery at Scale preview

Continuous Discovery at Scale

Automated customer discovery recruitment and scheduling to improve interview cadence, PM efficiency, and insight flow.

Designed and operationalised an automated discovery system that turned customer feedback into a reliable weekly interview cadence for Product Managers.

View work →
Introducing Money Stories to Improve Commercial Product Decisions preview

Introducing Money Stories to Improve Commercial Product Decisions

Brought a repeatable commercial-impact estimation model into shaping and delivery to improve product decision quality.

Introduced and operationalized Money Stories at Signable to connect product bets to commercial outcomes and improve decision quality across Product and leadership.

View work →

Reading

Writing and thought leadership

Bootcamp

What are you waiting for? Ignite your passion for coding today.

AI tools level the playing field and help you be more creative than ever.

Product Coalition

Work Is Only One Part of Life: How I Rebuilt My Identity

My face flushed, my eyes welled, and I knew I needed a break from work. Here’s how I found myself again.

Product Coalition

Hey Product Managers: Is AI Anxiety Holding Us Back?

It’s been eighteen months since ChatGPT was introduced, and the world is still turning. However, is our anxiety about AI…

Looking for a strong product leader?

I am open to discussing product leadership opportunities where customer signal, technical quality, and business outcomes all matter.