B2B SaaS Product Leader

Hi, I'm Karen. A senior product leader with over 15 years of experience across B2B SaaS, eCommerce, and travel. I currently lead product and design at Signable, having scaled the function from a Senior PM role to a leadership position overseeing product strategy and execution. I have extensive experience in growth-stage environments, agile methodologies, and mentoring product teams. I am a data-informed leader who balances technical depth with a strong focus on user experience and team culture.

Work with me View career history

What I'm like to work with

Day to day you'll see me advocating for fast idea validation, strong comercial thinking, data fluency, and operating discipline. I'm all about making Product Teams more effective and efficient.

01
Evidence-Led Product Discovery
Customer SignalInterviewsIdea ValidationInsight Systems
02
Product Operating Model Design
ShapingWays of WorkingTemplatesDecision Flows
03
Commercial Product Judgment
PrioritisationCommercial ImpactBet SizingStrategy
04
Team Growth & Development
HiringCoachingCapability BuildingEmpathic Leadership
05
Data Fluency & Decision Quality
KPIsExperimentationAnalyticsGoal Setting
06
Technical Fluency & Cross-Functional Leadership
Engineering RootsTechnical Trade-offsProduct-Data-DesignAI Advocacy

Recent work

A small selection of case studies showing how I approach complex product, strategy, and delivery problems.

Continuous Discovery at Scale

Automated customer discovery recruitment and scheduling to improve interview cadence, PM efficiency, and insight flow.

Designed and operationalised an automated discovery system that turned customer feedback into a reliable weekly interview cadence for Product Managers.

Introducing Money Stories to Improve Commercial Product Decisions

Brought a repeatable commercial-impact estimation model into shaping and delivery to improve product decision quality.

Introduced and operationalized Money Stories at Signable to connect product bets to commercial outcomes and improve decision quality across Product and leadership.

View all recent work →