Recent work
Case studies across discovery, growth, and product leadership—how I frame messy problems, align stakeholders, and ship outcomes worth measuring.
Continuous Discovery at Scale
Automated customer discovery recruitment and scheduling to improve interview cadence, PM efficiency, and insight flow.
Designed and operationalised an automated discovery system that turned customer feedback into a reliable weekly interview cadence for Product Managers.
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Introducing Money Stories to Improve Commercial Product Decisions
Brought a repeatable commercial-impact estimation model into shaping and delivery to improve product decision quality.
Introduced and operationalized Money Stories at Signable to connect product bets to commercial outcomes and improve decision quality across Product and leadership.
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The Ultimate Discovery Process
Replaced PRD-heavy workflows with a Shape Up-inspired operating model for clearer, faster, and cross-functional discovery.
Adapted and operationalized a Shape Up-inspired discovery process at Signable to replace PRD-heavy workflows with faster, evidence-led shaping and clearer delivery readiness.
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