B2B SaaS Product Leader

A senior product leader with over 15 years of experience across B2B SaaS, eCommerce, and Travel Tech. I establish and scale teams and product operating systems to help companies grow sustainably.

I have extensive experience in growth-stage environments, using AI to streamline product operations, and mentoring product teams. I am a data-informed leader who balances technical depth with a strong focus on user experience and team culture.

Work with me View career history

Core strengths

What I'm like to work with

Day to day you'll see me advocating for fast idea validation, strong commercial thinking, data fluency, AI-enabled insight loops, and operating discipline. I'm all about making Product Teams more effective and efficient.

01
Product Operating Model Design
ShapingWays of WorkingTemplatesDecision Flows
02
Evidence-Led Product Discovery
Customer SignalInterviewsIdea ValidationInsight Systems
03
Commercial Product Judgment
PrioritisationCommercial ImpactBet SizingStrategy
04
Team Growth & Development
HiringCoachingCapability BuildingEmpathic Leadership
05
Data Fluency & Decision Quality
KPIsExperimentationAnalyticsGoal Setting
06
Agentic AI for Product Strategy
Support PulseSales PulseSignal DetectionResearch Agents
07
Technical Fluency & Cross-Functional Leadership
Engineering RootsTechnical Trade-offsProduct-Data-DesignAI Systems

Recent work

Case studies showing how I approach complex product, strategy, and delivery problems — from discovery through to shipped outcomes.

Continuous Discovery at Scale

Automated customer discovery recruitment and scheduling to improve interview cadence, PM efficiency, and insight flow.

Designed and operationalised an automated discovery system that turned customer feedback into a reliable weekly interview cadence for Product Managers.

Introducing Money Stories to Improve Commercial Product Decisions

Brought a repeatable commercial-impact estimation model into shaping and delivery to improve product decision quality.

Introduced and operationalized Money Stories at Signable to connect product bets to commercial outcomes and improve decision quality across Product and leadership.

View all recent work →