B2B SaaS Product Leader
A senior product leader with over 15 years of experience across B2B SaaS, eCommerce, and Travel Tech. I establish and scale teams and product operating systems to help companies grow sustainably.
I have extensive experience in growth-stage environments, using AI to streamline product operations, and mentoring product teams. I am a data-informed leader who balances technical depth with a strong focus on user experience and team culture.
Core strengths
What I'm like to work with
Day to day you'll see me advocating for fast idea validation, strong commercial thinking, data fluency, AI-enabled insight loops, and operating discipline. I'm all about making Product Teams more effective and efficient.
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Product Operating Model Design
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Evidence-Led Product Discovery
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Commercial Product Judgment
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Team Growth & Development
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Data Fluency & Decision Quality
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Agentic AI for Product Strategy
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Technical Fluency & Cross-Functional Leadership
Recent work
Case studies showing how I approach complex product, strategy, and delivery problems — from discovery through to shipped outcomes.
Continuous Discovery at Scale
Automated customer discovery recruitment and scheduling to improve interview cadence, PM efficiency, and insight flow.
Designed and operationalised an automated discovery system that turned customer feedback into a reliable weekly interview cadence for Product Managers.
Read more →
Introducing Money Stories to Improve Commercial Product Decisions
Brought a repeatable commercial-impact estimation model into shaping and delivery to improve product decision quality.
Introduced and operationalized Money Stories at Signable to connect product bets to commercial outcomes and improve decision quality across Product and leadership.
Read more →Reading
A snapshot of the books currently shaping how I think about product, leadership, and systems.
Themes
Product Strategy
I use reading to challenge assumptions, improve strategic framing, and sharpen discovery quality.
Themes
Leadership
Great product outcomes depend on strong decision systems, communication, and healthy team dynamics.
Themes
Commercial thinking
I prioritise books that strengthen my understanding of commercial trade-offs and sustainable growth.
Themes
Experimentation
I use reading to sharpen how I design learning loops, interpret signal, and avoid vanity metrics.